Understanding the Objective

Whatever your take is on RBG, it's clear that she's become a progressive icon - and we're all about progressive icons! So in June, Toy company FCTRY took to Kickstarter to launch their new RBG Action Figure.

When working on packaging projects, a designer usually expects the packaging itself to be a design experience often discarded upon its opening. The particular joy of this project was that the packaging itself was specifically designed with a display purpose in mind, meaning that the figure could be taken out of the box with absolutely no damage to the packaging. The color palate needed to be dignified with a little pop, much like RBG herself. A perfectly packaged home for a pint-sized justice.