Self-Esteem Rising Campaign
ART DIRECTION | MARKETING
Understanding the Objective
Backed by Harvard and soon to be on college campuses nationwide, Self Esteem Rising and Beautiful Me aim to teach females to understand who they are, to appreciate their own skills and qualities, and to understand that there is gratification earned by helping others.
Self Esteem Rising’s programs each service different target groups, all under the same mission to improve women’s confidence regardless of circumstance, age, or background. Because of the wide age range of students, the overall brand needed to be approachable by children and adults alike. The goal of all designed assets is to create an ease of learning as one enters into their respective program.
Times Square Launch
After the creation of a new brand identity for the Self-Esteem Rising campaign, it was launched on the world’s biggest stage: Times Square in New York City. The buildup to the launch included creation of a website, flyers, merchandise, and a finished animated design on ABC’s American Eagle Billboard in Times Square. Photos by Caitie McCabe.
Self-Esteem Rising Components
Self-Esteem Rising offers a suite of programs that foster the development of self-esteem. The goal is to create a future where women feel empowered and self-confident in all aspects of their lives. To do that, they offer programs for schools, colleges and universities, parents and corporations using curriculums that include learning how to accept compliments, developing coping methods to turn negative thoughts or qualities into positives and tools to become more independent and confident in your own abilities.
Each program booklet is specifically designed to target each age of user, be it businesswomen, students, or parents.
Empower Me
Our innovative seminar for women in corporate settings. Women in the workplace learn strategies to eliminate the confidence gap.
Raising A Beautiful Child
A seminar for anyone who is responsible for the care of a child. Learn how to connect with your child in a unique way and elevate their level of independence.
Beautiful Me
An Educational program for females of all ages. Females from ages 5 through 105 learn how to think about themselves with confidence and greater insight.
Brand Reach
Self-Esteem Rising has reached the likes of Amy Schumer, Nasty Women Unite Fest, and Ole Henriksen, all of which have either partnered or voluntarily shared brand assets promoting the brand’s mission. Photos by Caitie McCabe.
