Waldorf Astoria Beverly Hills
ART DIRECTION | MARKETING
Understanding the Objective
Waldorf Astoria Beverly Hills is a staple in the LA cultural scene. In the turmoil of 2020 and the COVID-19 crisis, many hotel chains have had to become flexible with expectations as the pandemic progresses. Waldorf Astoria Beverly Hills is at the forefront of innovative ways to make guests comfortable while traveling and keep staff safe at work. During this time many design strategies where rolled out, specifically COVID Newsletters sent out with updated information on the hotel policies and safety measures.
August 2020:
Print Collateral
Another addition to the health and safety of guests was the introduction of “Kennedy,” a Xenex LightStrike Robot that uses UV light to disinfect units and public areas. This included a branded card that alerts guests to the fact that their room has been disinfected properly. Along with the card ads were printed up for a PR Campaign in LA Confidential, and other local papers.
